Kudos to advertising company JWT for getting the support of the world's top super heroes to encourage child cancer patients undergoing chemo therapy.
JWT paired a Brazilian cancer center with Warner Bros., to brand children's chemo therapy treatments into a “Superformula.”
And to give these covers a more powerful meaning, they produced a special series of cartoons and comic books in which the superheroes would go through experiences similar to those of kids with cancer, and recover their strength, thanks to 'Superformula'." Pretty cool idea!
Source: http://www.goodnewsnetwork.org/health/ad-agency-enlists-superman-to-rebrand-chemo.html
No comments:
Post a Comment